Sports Sustainability
Case study: Sports Sustainability
Building brand recognition and product adoption
A female-founded sports sustainability company based out of Reno, NV, leaned on Purple World to provide brand awareness, marketing services, and launch planning for their new SaaS.
The roadmap to success
Purple World provided a series of action plans that were clear, creative, and scaleable that made the most of the product this company desired. To achieve success, we identified the core audience for this new product, gamefied the process, and streamlined the ease of use for national adoption. Applying tactics used in national reward programs, Purple World built a customized marketing plan to grow this company's name, purpose, and trust.
Identifying the key locations that would be the first and easiest to adopt the program, providing customer feedback, and real-time data to enhance the product's features.
Creating a customized communication strategy that grew the brand's awareness, adoption, ease-of-use, and implementation across the industry.
Applying qualitative recommendations based on the level of impact that enabled us to collaborate with our customer base for implementation.
As a result of the work, simplicity became the name of the game by:
Gamifying the program that led to the national launch of the product
​
Sharing consistent marketing and communications with early adopters
​
Tracking real-time adoption metrics to ark industry trends
​
Developing relationships with industry leaders to grow brand awareness
