Live Activations
Case study: Live Activations
Reimaging creativity, process, and expereinces
As a Fortune 500 company's in-store presence grew, its leadership sought to prepare for an interactive experience. Rooted in its sales team, product innovation, and the future of customer habits, an idea for a live event was formed. Looking to expand the brand's audience and awareness, it tapped Purple World to deliver structure, flexibility, and out-of-this-world creativity to build a memorable activation
The roadmap to success
After gathering and understanding the brand's goals and KPIs, Purple World worked to coordinate production deliverables, timelines, and creative assets to ensure the event was a success. With close to 800 attendees, Purple World stepped in to evaluate key stakeholders, priority items, and event logistics for the company to develop a streamlined process for the brand's growing event needs.
Defining timing, roles, and responsibilities for all team members for production deliverables to guide and implement a streamlined approval and tracking process.
Designing clear communication to enhance the agency-brand relationships, including new tactics for having rushed creative asks, and providing in-the-moment feedback.
Delivering improved event logistics, standardizing future events, and ensuring the brand has a baseline to begin production and procurement for all event needs.
As a result of the work, the client hosted a memorable event with lasting impacts leading to:
Support and alignment for organizational operations of live events
​
Reduction in "emergency" client approvals to abide by tighter timelines
​
Ensuring sustainable and scalable processes for future activations
​
Clarity across all event stakeholders, including brand, agency, and outsourced support
