CPG
(Consumer Packaged Goods)
Case Study: Consumer Packaged Goods
Enhancing national brand awareness through operational excellence
A Fortune 500 company based in Chicago called on Purple World to help it lead, organize, and retain the account structure to deliver on its product timelines. Our team helped the organization enhance its agency process and programs, including how they tracked client approvals, communicated cross-functionally, and implemented new SOPs.
The roadmap to success
To keep the process at the center of change and to ensure all of these projects were adopted successfully, our team implemented robust changes to project tracking and management techniques. By engaging with client leaders and team stakeholders, we communicated changes often and throughout the project's timeline. We provided the opportunity for both the client and team members to share feedback on what they wanted to see improved and where roadblocks were.
Leading working sessions with team members to learn and understand their needs, desires, and hear feedback on the shared responsibilities across the project to produce accurate tracking and define competencies.
Providing tailored account materials to meet the needs of each deliverable. All files began with the big picture - how to create organization and process throughout the workflow, then we outlined each deliverable associated with each team to provide clarity and efficient workflow management.
Delivering sustainable impact by creating processes, tools, and templates for the internal teams that support the organization to be more efficient and implement the newly defined SOP smoothly.
As a result of the work, the client and team members benefited from impacts including:
Greater automation in the project management processes
Consistent set of standards and next steps throughout workflows
Clear expectations and deliverables across verticals
Confidence in using updated processes, leading to higher team standards
