Outdoor Apparel
Case study: Outdoor Apparel
Leveraging brand recognition for broader horizons
When an outdoor apparel brand based out of Vancouver, BC, tapped Purple World, it was an exciting challenge to improve team structures, retain the current customer base, and grow the buisness through it's core line of products
The roadmap to success
With the business having a firm set of standards and core values, Purple World leveraged those pieces of the business to build clearer operations within the brand. With a network of stores across the continent, it was a priority to streamline communications and build upon its core customer base. Beating out the competition with its industry-leading gear and best-in-class customer service models.
Simplifying the process by accessing and understanding pain-points within the business's operating models for clearer communications and seamless employee adoption
Incorporating new tools to further enhance the brand's customer base, leading to an increase in in-store purchases, brand awareness, and customer satisfaction
Building upon already established values to keep the company's authenticity at the forefront of the competitive market space
As a result of the work, the brand grew, and outdoor adventures changed forever:
Turning the brand's values into customer entry points
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Clarifying store communications for customer experience standardization
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Keeping an eye on the competitive landscape and pivoting accordingly
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Sharing brand stoke and awareness throughout the industry landscape
